Our Research on Websites focuses on corporate web effectiveness analysing how well Uganda, East Africa Community, and Africa’s largest companies by market capitalisation use their websites, mobile and social channels and apps to support their business objectives. We shall draw on researched best practices for effective Web, Mobile and Social presence.
As part of the research result we shall deliver the corporate online effectiveness index a ranking of different corporate companies in Africa. As part of this ranking and research results, we shall show what should be done (and what should not be done) to make corporate Web, Mobile, Social tools as effective as possible. Our research addresses E-Commerce Citizens Readiness, Perceptions on e-commerce payment methods and Cybersecurity concerns of potential e-commerce users.
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