LONDON, UNITED KINGDOM and KAMPALA, UGANDA – Under the Digital Impact Awards Africa project, Cyberplc Limited is delighted to announce the Top 20 Brands on Social Media in Africa. MTN leads the Africa Social Media Ranking with a score of 4.33 out of 5. The summary results are in Table 1 below with detailed metrics in the Digital Impact Awards Africa Research Report.
Table 1 – Top 20 Brands on Social Media in Africa (Source: Cyberplc Limited & HiPipo (U) Ltd)
Africa Social Media Ranking by Sector
We also ranked brands in selected sectors. The winners in the selected categories are:
- Top E-Commerce Brand on Social Media in Africa: OLX
- Top Retail Brand on Social Media in Africa: Shoprite
- Top Food and Beverages Brand on Social Media in Africa: Knorr
- Top Health & Beauty Brand on Social Media in Africa: Natures Gentle Touch
The Top 5 brands for each sector are also available in the detailed reach report.
This report is very timely because it identifies the social media issues that all organisations must address to get the maximum benefit from their social media investment and further provides exert guidance on the use on social media by corporate organisations.