The Mobile Phones that Consumers Desire Most; Digital Impact Awards Africa

Posted on May 4, 2015

The Mobile Phones that Consumers Desire Most; Digital Impact Awards Africa

Digital Impact Awards Africa (DIAA) has commissioned the mobile phone ranking survey. This survey focuses on mobile phone needs, features, cost, and brands. Basing on the user feedback the survey will discover market trends in the mobile phones sector and deliver informative insights to organisations as input to their market research. These organisations will be able to use this information in their efforts to improve their consumer devices and services in order to be more competitive.

“Because for majority of Africans, mobile is the first and only means to digital inclusion and financial inclusion, we believe that affordable and effective mobile devices are a key necessity to achieve digital and financial inclusion goals” says Innocent Kawooya, Partner, Cyberplc and CEO, HiPipo.

“The survey results will help stakeholders know market trends that will include what mobile apps are key for consumers, what mobile phone brands are the current sought after and what telecom network providers are the primary internet service choice for consumers” Kawooya added.

The phone brands for which consumer feedback is sought include.

  • Alcatel
  • Apple
  • Blackberry
  • HTC
  • Huawei
  • Icel
  • Itel
  • LG
  • Motorola
  • Nexus
  • Nokia
  • Palm
  • Samsung
  • Sony Ericsson
  • Techno
  • Toshiba
  • ZTE
  • iDroid

The network operators for which consumer feedback is sought include.

  • MTN Uganda
  • Airtel Uganda
  • UTL
  • Smile
  • Africell
  • Smart Telecom

The result of this survey are expected to be reflecting the evolving market trends in the devices sector, particularly the drive for affordability and access in the smartphone segment.

Follow the link to complete the survey

Digital Impact Awards Africa will be held on 13th August 2015 at Serena Hotel Kampala.

DIAA is proudly presented by Cyberplc and HiPipo, supported by NITA-U and leading organisations in the digital space [DIAA Partners and Sponsors].