Lemon is using Tech to expand Income Streams for Content Creators. #40Days40FinTechs Zambia and Malawi edition, Day 19

Africa has a lot undiscovered and unmonetized content creators. While majority of these are without a doubt very talented, their failure to breakthrough means they can’t earn from their God given talents.

It is such content creators that Lemon Zambia came to support with a digital platform from which creatives can, showcase the art, list their works, get paid and fundraise.

“We are a content monetization platform for marginalized African creators. We recently launched our MVP named Buy Me a Drink (with functionality like that of Go Fund me) that allows the audience to support their favorite creators directly. If you are creator, a person that likes your content can directly support you through Lemon. We allow mobile money payments as well as card payments,” Musonda Mwaka Mwiche, the co-founder and CEO of Lemon said.

She added: “Our creators onboarding process is quite easy. Creatives only goes to our platform, sign up, go to the creator dashboard, enter their details and customize the support button which we call ‘Buy Me a Drink’ button. After customization, they then share the link across their circles and social media platforms. The audience can then support them by simply tapping on the link.”

Mwiche noted that Lemon is focusing on all marginalized African creators, revealing that from Zambia, they will be scaling to Malawi and other countries will follow thereafter.

“In a very short time, we have grown from just 12 creators to over 500 creators. We are in discussions with FinTechs in Malawi to see how we can effectively launch Lemon there before we move to other countries. Right now, smart phone is not the only way to monetize. You also have to be banked. Unfortunately, many Africans are unbanked. It is here where local solutions for local problems come in. That is why we are doing localized payments and very soon we shall add USSD functionality.”

Mwiche appealed to the 40 Days 40 FinTechs initiative to support Lemon through visibility, market penetration strategies, and technical guidance.

Lemon featured on Day 19 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc.