Damali Ssali; a Ugandan Chartered Accountant, Financial Inclusion Advocate, Business and Trade Development Expert has today urged start-ups to prioritize both proper financial management and quality products development because both are critical to the success of any business. Damali Ssali made these remarks while delivering a mentorship session themed Business Financing and Financial Management at the third day of the Women in Fintech hackathon that is currently underway in Kampala, Uganda.