Innovation, execution, publicity and perception are just four of the key qualities that may win one steadfast brand the #DIAA2019 Digital Brand of the Year honour.
Digital Brand of the Year is the topmost accolade and is taken by a brand which best used digital/tech to come up with and execute innovative ideas, achieve exceptional marketing success and ultimately boosted digital-financial inclusion in the past 12 months.
The nominees for this category were recently released with the overall winner set to be announced on 20th September at Kampala Serena Hotel. The shortlisted brands for the #DIAA2019 Digital Brand of the Year are Airtel Uganda, Centenary Bank, dfcu Bank, MTN Uganda, Stanbic Bank and Standard Chartered Bank.
Here is a summarized case for why each of them is a deserving nominee.
Airtel Uganda has had a great digital year highlighted by the countrywide 4G presence, Airtel My Hustle series, and consistent use of digital media for marketing, public relations and customer experience.
Centenary Bank fortunes in the digital world continue to change for the better. Between early 2018 and now, they have rolled out several digital first products/services including CenteMobile Loans, and CenteVisa. They are vigorously using digital media for marketing, public relations and customer experience.
dfcu bank has in the last 12 years continued to aggressively preach the digital-financial inclusion gospel. Their stand-out acts are Battle for Cash and Women in Business. Using digital media for marketing, public relations and customer experience is a given for them.
MTN Uganda continued to cement its digital first status. Its youth proposition – MTN Pulse continued to gain ground in entrenching use of technology among the youth. MTN MoMoPay virtual Card is changing payments while their use of digital media for marketing, public relations and customer experience is admirable.
Stanbic Bank is fast growing its digital presence. Their resoluteness in the digital space is both tactical and deliberate. Some of their biggest highlights in the digital world are Online Bank Account Opening, Blue Weekends and National Schools Championship. Of course, Stanbic Bank is greatly using digital media for marketing, public relations and customer experience.
Standard Chartered Bank continued to be innovative in the digital space. Its online banking is admired by many while products/services such as Straight2bank Liquidity Management are changing the face of banking. Standard Chartered continued to use digital media for marketing, public relations and customer experience.
We can talk about these brands until the animals return home, but who will be crowned brand of the year?
Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.
HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Mestil Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.