Digital Media is fast growing as a strong media for marketing and public relations. A cost analysis for media (Radio, TV, Print and Digital) shows that Digital media has the lowest cost per a thousand, more measurable with good return on investment and allows feedback – real time or delayed. Digital Media when well used combines all other media as it allows text, voice, still images and videos.
Nonetheless, Radio is still the most popular, while Print and TV give higher and believable PR value. Or do they?
The #DIAA2019 Award for the Best Digital Powered Campaign seeks to reward a marketing campaign that was either totally digital or relayed heavily on digital tools in its execution. Some of the things being looked out for are what digital tools were used, how frequent were these tools used, and what traditional-new media synergies were introduced along the way.
The nominees for the #DIAA2019 Award for Best Digital Powered Campaign are Bell Jamz Listeners Party, Jumia Black Friday, Stanbic Blue Weekends, Tukonectinge with Pepsi and Ug Mix Maestro.
The Bell Jamz Listeners Party is a monthly music event that was introduced in February 2019. Every month, a selected musician or group of musicians is hired by Bell Jamz to perform for fans. Bell Jamz Listeners Parties are largely promoted across social media, mainly Facebook, Twitter and Instagram. They have a great customers’ involvement enabled by the adoption of digital channels.
The Jumia Black Friday is an annual event where customers enjoy crazy discounts on goods shopped online via Jumia Online Stores. The 2018 Jumia Black Friday ran from 16th November to 7th December. According to available traffic statistics, “there were 1.6m website sessions. Roughly 85% of people accessed the Jumia website through mobile devices with a significant increase in the popularity of the Jumia app too.”
Stanbic Blue Weekends is a lifestyle platform that allows customers to pay and enjoy discounts at various places of convenience, through Stanbic points of sale (POS) terminals and digital channels across the country. It is enjoyed by Stanbic Bank visa card holders, Stanbic Bank Digital Banking customers using *290# and the Stanbic App. Stanbic Blue Weekends is a 360 digital campaign.
In April 2019, Crown Beverages Limited (CBL) launched a ‘UGX 4 billion’ campaign branded Tukonectinge with Pepsi. Through the campaign, Pepsi has been rewarding its consumers with a total of; 24 fully-paid trips to Dubai in the United Arab Emirates, 25 Toyota Wish cars, 24 Home Fridges as well as instant mobile money cash and airtime in different denominations, among other prizes. The campaign has a strong use of digital/tech in its execution including USSD codes, mini APP/website for online interactions and social media.
UG Mix Maestro is a platform introduced by Uganda Waragi to celebrate unique talent that deejays have to offer. It is hosted on different dates and different locations across the country. In the last one year, the UG Mix Maestro has had a strong adoption of digital media as part of its promotion.
Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.
HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Mestil Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.