Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
With so many digital channels available for brands, from the obvious Facebook, YouTube, Watsapp, Instagram and Twitter to the more niche-serving Pinterest and LinkedIn, we’re seeing brands do some exceptional things.
Digital Impact Awards Africa (DIAA) 2015 Best Digital Marketing Campaign category focuses on integrated digital campaigns, which demonstrate best digital practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Campaigns can use a range of digital platforms and formats including but not limited to web, social media, and online video among others.
The ultimate success of a digital marketing campaign can be measured by the number of people engaged and more importantly by return on investment and other valuable key performance indicators related to business goals.
Take a look at the nominees for Best Digital Marketing Campaign;
Airtel Trace Music Star
Airtel Trace Music Star is a mobile singing competition where contestants win by calling into an IVR short code and recording their song using their phone. The best competitors are then voted by the public. This talent contest was innovative and attracted big engagement online making use of dedicated social media channels and website in this digital marketing campaign.
MTN Dance – Shalala
MTN Uganda brought to the digital market an entertaining contest “MTN Dance – Shalala”. The typical social media fans contest enabled hardworking and lucky music lovers with most video views or viral videos to win cash and digital prizes. The contest challenged MTN customers and music fans to dance to Grace Nakimera’s Shalala song and win. The exciting contest creatively made use of social media and online video.
Share a Coke is a debranding multi-national campaign that started mid 2011s by Coca-Cola, (Australia 2011) where “Coca-Cola” is removed from the bottle on one side, and replaced by a person’s name. In 2014 the campaign was launched in Africa and Uganda with much fanfare and attraction. The campaign went viral both via online and traditional media avenues. An online app was deployed to create custom coke bottles that would be shared on social media. The digital experience enabled people to send a virtual Coke to someone else via Facebook. The campaign was an idea of Ogilvy.
The winner of Digital Impact Awards Africa (DIAA) 2015 Best Digital Marketing Campaign category will be announced at the gala ceremony to be held on 13th August at Serena Kampala Hotel. This is one of the most anticipated events of the year and guarantees excitement and invaluable networking opportunities with some of the top corporate professionals on the continent. To attend the awards, please book at http://www.digital-impact-awards.com/#awards-dinner
DIAA 2015 is presented by HiPipo in partnership with Cyberplc and Global Networks Limited