Research Methodology: Nomination and Awards Criteria

Research Methodology: Nomination and Awards Criteria.

DIAA adopts a multi-phase methodology for researching and assessing digital services, products, innovations, web, mobile and social media applications for their ingenuity and adherence to best practice.

Nominations - Public and Research Panel

1.1 Public Nominations Submission

The first phase of the Digital Impact Awards Africa (DIAA) nomination process is the publication of an online form to solicit public suggestions. The form is online for two months. We publish criteria to guide the public selection phase. Our main requirement is that organisations proposed must offer innovative, useful or engaging digital content, applications, services or utilities in Africa. The nominees could be private sector enterprises (large/SMEs), government agencies and non-profit organisations.

1.2 Research Panel Submission

Our Research Panel creates a list of organisations using or delivering digital products, services, web, mobile and social media. The Panel develops award categories based on:

  • Platform types i.e. web, mobile and social;
  • Applications with potential to deliver benefits e.g. Digital finance services; and
  • Challenges in digital infrastructure that need best practice e.g. cybersecurity, financial inclusion

Some of categories are restricted to either public or private sector while others were open to all. The Panel compare its list with the submissions of the public leading to a shortlist of nominees submitted to the Awards Jury and published to the public.

1.3 Awards Jury

We assemble a truly exceptional Awards Jury. Our jurors have expertise and practice experience in various domains of digital infrastructure across the globe. The jurors include a venture capitalist working at the Wall Street and Zurich; a Forbes Magazine specialist on entrepreneurship and leadership; Uganda Parliament Member on Committee on ICT and a distinguished Professor of Electronics and Informatics. Others include a pioneer of Web and Mobile Applications in East Africa; a non-profit incubator of companies from the Philippines; a Ghanaian social innovator and entrepreneur and members of the World Economic Forum (WEF) Global Leaders' group. We also had software engineers from Belgium and India;  Director from the National IT Authority, Uganda (NITA-U); the Head of Computer Science at Makerere University and researchers from Uganda, Kenya, and Rwanda.

1.4 Additional Research

The Jury and Research Panel use defined criteria and its own expertise to assess each nominee. The jurors award marks depending on the features of the applications in place with information that is publicly available or submitted by the nominee. The jurors could also allocate negative scores for features that undermined the service. For technical categories such as "Cybersecurity Practice," the Research Panel utilises additional non-intrusive techniques and observation to evaluate the nominees

2 Categories Summary

2.1 Financial Inclusion categories

Financial Inclusion categories recognize and award products/services innovation promoting digital financial services that match the needs and lives of customers who expect a digital experience. Entries may include mobile money products innovations, online and mobile banking websites/applications, and other finance applications features that are embracing digital and furthering financial inclusion.  There are 10 categories namely;

  1. Best Mobile Financial Service in Africa: Eligible for Mobile Network Operator(MNO) products and service that offer mobile financial services in Africa.
  2. Best Digital Financial Service Platform in Africa: Eligible for platform/systems vendors: providers of the systems that power mobile banking and mobile money in Africa.
  3. Best Financial Inclusion Product: Eligible for consumer end products such as for mobile insurance, credit and savings in addition to payments/remittances that has deployed digital tools to have a far reach and impact to the unbanked or semi banked customers.
  4. Best Promoter of Financial Literacy: Eligible to a product/service, campaign, media program or technology platform/application that has dedicated significant focus to improve financial literacy. Financial literacy is a crucial component of achieving financial inclusion. An understanding of basic concepts in finance empowers people to make sound financial decisions including how to manage household expenses and how to save money, bookkeeping, budgeting, and business management.
  5. Best Online Banking: Eligible for products delivering internet banking, e-banking or virtual banking enabling customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website.
  6. Best Mobile Banking: Eligible for a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a mobile phone or tablet over USSD/SMS or mobile app.
  7. Best B2B Payments/Transfers Integrator: Eligible for Payments/Transfers integration with banking systems, mobile money platform and other financial services.
  8. Best Consumer Payments Service: Eligible for consumer end Payments service such as for Utilities and Pay TV.
  9. Best Digital Remittances Service: Eligible for International Remittance Services
  10. Best Digital Embrace by Microfinance/Credit Institution: Eligible for Bank of Uganda classified Tier 2 and Tier 3 Microfinance/Credit Institution. They should be effectively embracing digital (Web, mobile) financial services.


2.2 Digital Inclusion

The contenders for awards in the digital inclusion domain will be organizations and brands that fulfill their objectives through the most imaginative use of digital platforms, including websites, mobiles, apps, social media, devices, internet of things, and content providers.

Social Media: A brand that has made the best use of social media tools Facebook, Twitter, YouTube, Google+, Blogs, and more for its communication. The categories are;

  1. Best Technology or Media Brand on Social Media
  2. Best Financial Services Brand on Social Media
  3. Best Consumer Goods Brand on Social Media
  4. Best Industrial Goods Brand on Social Media
  5. Best Government Agency on Social Media

Digital Customer Service:  Digital customer experience includes experience through a digital interface, like a computer, tablet, or smartphone. Researching a product online, using a mobile app to find a store’s nearest location, searching for tech support information on a smartphone—these are all digital customer experiences.  Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices).  The categories are;

  1. Best Digital Customer Service by Technology Brand
  2. Best Digital Customer Service by Financial Services Brand
  3. Best Digital Customer Service by Utilities or Government Agency Brand


Digital Marketing Campaign: A marketing, advertising and PR campaign that made the best use of digital and social media tools. This is open to integrated campaigns with traditional media and new media content, that demonstrates best digital practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Campaigns can use a range of digital platforms and formats including but not limited to search/viral/email marketing, SMS campaigns, social media, etc.).  The categories are;

  1. Best Brand/Product/Service Digital Marketing Campaign
  2. Best Event/Sponsorship/CSR Digital Marketing Campaign

Apps and Websites: This is for well branded with useful functionality and acceptably secure websites/APPS for general business communication, service access and  customer service. This category will be rewarding entries based on the functionality of the site and the overall structure and navigation. The overall design and content is also important as well as the positive results directly related to the user experience.

  1. Best Mobile App
  2. Best Corporate Website (New/Redesigned)

Ecommerce and E-Service: This is for an e-service/m-service with useful functionality and acceptably secure web mobile apps/websites that offer service for e-Government, e-Commerce, e-Education, e-Health. Mobile services using state-of-the-art technology; smart use of mobile media to promote sustainable models of living and bridging society through mobile content, applications, service fostering quality and efficiency of information exchange and transactions.

  1. Best E-Service
  2. Best E-Commerce

Content, Device and TV: Looks at brands, products and services that have made it possible for individuals and groups to access digital content, and applications. The categories are

  1. Best Pay TV Service
  2. Best Smartphone Brand

Best Cybersecurity Practice: For effective digital integration, ensuring Cybersecurity is a paramount requirement. This award will recognize a bank organization/brand that has done more to limit cybersecurity risks through its digital presence (Website, Mobile Web and Social Media) by enforcing best cybersecurity practices on its digital platforms.

2.3 Other

  1. Most Promising Digital Embrace
  2. Commended Connectivity Initiative: Eligible for MNO, ISP, Technology companies’ projects that are aimed at improving access to internet services.

2.4 Digital Brand of the Year

This is a Brand that overall was the exemplary user of digital integrated digital campaigns and set great examples to follow in the digital space. The contenders for this award will be organizations and brands that fulfill their objectives through the most imaginative use of digital platforms, including websites, mobiles, apps, social media, digital financial services, internet of things with effective integration of the digital communication and observance of cybersecurity for their digital presence. “Digital Brand of the Year” nominees should have been operating in Uganda for at least 5 years.


2.5 Commendable use of Digital by Sector

This certificate is for commendation of the work that demonstrates digital embrace in sector. The contenders for this certificate will be organizations and brands that make imaginative use of digital platforms, including websites, mobiles apps, and social media. The best entries should provide evidence of how their use of digital stands out from its sector peers. Organisation with at least 3 nominations in independent categories will not be considered for the “Commendable use of Digital by Sector” Category.  The considered sectors are

  1. Agriculture & Agro Processing
  2. Education
  3. Energy
  4. Engineering & Manufacturing
  5. Foods & Beverage
  6. Healthcare
  7. Tourism &Travel
  8. Media
  9. Real Estate & Construction
  10. Retail & Distribution




Nominees must have substantially contributed to digital space in Africa. Entries should be offering innovative, useful or engaging digital (web, mobile, social media) content, applications, services or utilities including digital financial services with good cybersecurity practices.

Nominees may be of companies (Corporate/SMEs), nonprofit organizations, digital applications, projects, platforms and promotions.The scope of eligible organisations excludes media houses.

Publicly available information about the organization products, services and campaigns with internet link to web resources that can be referenced.

Anyone may submit a potential Digital Impact Awards Africa nominee. You may also nominate your company. Additionally, some nominee organization names are a result of our research panel finding from evaluating different digital and business events during the year.

DIAA has  awards categories that are eligible for companies operating across Africa.   Find details

The winners of Digital Impact Awards Africa #DIAA categories are decided by Jury, Research Results and Public vote . 

DIAA adopts a multi-phase methodology for researching and assessing digital services, products, innovations, web, mobile and social media applications for their ingenuity and adherence to best practice. The exercise includes public nominations submission, research panel submission, awards jury assessment and a limited public vote contribution. All combined give us the result for the ultimate award winner.

DIAA research report is provided as part of the Diamond Package. Find Details about DIAA packages

There are 4 packages, Silver, Gold, Platinum, Diamond with different benefit for each package  Find details at this link 

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